For the purposes of UK data protection law, ALTA & CO TRADING LIMITED trading as Naro Professional is the data controller of your personal data.

Contact (privacy):

• Email: sales@naroprofessional.com
• Phone: 0121 328 0000
• Post: 573 Chester Road, Sutton Coldfield, England, B73 5HU

• Enquiry details (name, company, contact information, washroom requirements, messages, etc.)
• Information we collect automatically (website use): cookies and analytics data (see “Cookies” below)
• IP address, browser/device information
• Pages visited and how you use the site

• Respond to enquiries and produce quotes
• Supply products and manage orders, deliveries, returns and customer support
• Manage our relationship with customers and suppliers
• Improve our website and services
• Send service messages (e.g. order or delivery updates)
• Send marketing communications where permitted

Our website uses cookies and similar technologies:

• Essential cookies to help the site function (e.g. security, page navigation)
• Analytics cookies to help us understand how the site is used
• Marketing cookies (if used) to improve and personalise advertising

Where required, we will ask for your consent for non-essential cookies. You can change your preferences at any time via our cookie settings.

We may share personal data with trusted third parties where necessary, such as:

• Delivery and logistics providers (to deliver orders)
• Payment providers (to process payments)
• IT hosting and website providers (including WordPress-related services)
• Professional advisers (accountants, lawyers, auditors)
• Authorities where required by law

We only share what is necessary and expect appropriate safeguards.

We keep personal data only as long as needed for the purposes above, including:

• To respond to enquiries and manage customer relationships
• To maintain business and tax records (typically several years where required)
• To resolve disputes and enforce agreements

You have rights under UK GDPR, including:

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object
• Rights related to automated decision-making and profiling (where applicable)

You also have the right to complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how we handle your data.

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date.